Megan Hartwell leads the content on Store Launch Guides. She is an e-commerce consultant who has set up and audited dozens of Shopify stores for small US businesses — the kind run by one or two people who do their own bookkeeping and cannot afford a surprise on the first invoice.
Her guides are written from hands-on store setups: every step names the real menu label in the Shopify admin, and every platform fact is checked against Shopify’s current documentation before it ships. When the admin changes, the guide gets updated, not defended.
She is not a lawyer or an accountant, and the site never presents tax notes as professional advice — sales tax sections name the authority and send you to it.
Working principles
Documentation first
Every claim about Shopify itself links to Shopify’s own docs or pricing pages — never to memory.
Total cost, stated
Apps and themes are judged with their monthly fees added up, because $9 apps stack faster than stores grow.
No fake screenshots
Steps are written from real store setups; when the admin UI changes, the guide gets updated, not defended.
